Question:
I am doing a coursework where i have to create a marketing plan to introduce an existing product from a company into the international market.
does anyone know of good brands they have in japan i could research
It has to be readymade bento, the kind they sell in supermarkets- like sandwiches. i need some brand names to research to see if it's possible to introduce their bento product into the international market
Answer:
"Hotto Motto" is one of the biggest brand.
http://www.hottomotto.com/
(Only in Japanese)
"Orjgin Bento" is also very famous. They sell bentos and deli.
http://blog.greggman.com/blog/origin_ben…
Each JR stations, convinience stores, supermarkets, and departmenstores are selling their original bentos.
JR stations' bento (Ekiben) wil be good to research I think because they are selling various local menues.
Sorry for poor English.
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