Question:
And please don't just say "they think it's cute." That's obvious.
I mean, what was the first instance of some random Japanese girl inflating her cheeks for a photo that set off this national trend of cheek-inflating?
Answer:
Sachiko Wantanabe of Hammamatsu, Shizuoaka was the first girl to inflate her cheeks when being photographed. This occured on March 23, 1991 at a downtown purikura booth. She was 17 at the time. Ms. Wantanabe, now a mother of two related in an 2009 Sankei Shimbun interview, "I just wanted to look cute, not start a trend".
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