Question:
Is K-pop really popular in Japan? I'm Korean, but I highly doubt that it is as popular as the Korean media portrays it to be. I know for a fact that it's very popular among middle-aged women and Zainichi Koreans. But is it really popular among Japanese people?
Answer:
Kpop has gained some popularity in Japan lately for sure, due to its intense promotion most notably by Fuji TV network and Hakuhodo, two of Japan's largest media/advertising agencies that hold the most copyrights of Kpop artists in Japan. (The more they advertise, the more they gain.) What's causing antipathy against Kpop in Japan lately is this promotion method of theirs and not Kpop or its popularity per se. Kpop is certainly not as popular as the Korean media, which isn't known for credibility both inside and outside South Korea, portrays.
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