Sunday, March 20, 2011

About the AC JAPAN commercials...?

Question:


I'm not in Japan right now, but I've heard that they aren't playing regular commercials on TV, and instead only show public service clips from Ad Council Japan that have been reportedly annoying people. Is it just one commercial that they are playing each time, or is it a variety of them?

Answer:


AC are Family Commercials promoting good behavior and compassion in people. Right now they aren't showing regular commercials (although now they are starting to trickle back on to tv), because the general population would be unhappy as to see a company promoting beauty products and such at such a critical time. What is annoying about the AC commercials is you might see the same commercial two or three times in one commercial break. There are a few AC commercials the come to mind...

Politeness
This shows a boy sitting on a train with a pregnant woman near him. He doesn't stand up to give her his seat but you can see he is thinking about it. Someone else does. Later he is walking up some steps and he sees an old woman trying to walk up. He decides to help her up the stairs. This is promote politeness and compassion and many people would walk by.

Responsibilities as a parent.
You can see parents' hands reaching out into thin air. All of a sudden a child appears, grabbing onto the hand. There is a variety of shots of children appearing, laughing, grabbing onto their parents hand. This is to promote 'Always watch your children'. You can't ignore them as they rely on you.

Responsibilities as a parent (part 2)
This one shows children playing, but some shots of children looking depressed. Sitting in a room alone, hanging their head. Swinging sadly on a swing. This one is actually to promote 'Don't say bad things to your children as they will repeat'. For example, if you call them 'Baka' or idiot, they will learn from you and do the same thing to others. So be a responsible parent that makes good choices.

Cancer
This shows a woman who survived cancer treatment when she was 38. Please support Cancer Research society of Japan.

And my absolute favorite AC commercial..
The Children's Song
This song is to promote good manners in children. It is a cartoon and has a variety of characters singing about good words to say! Konnichiwa (Hello!), Arigato (Thank you), Konbanwa (Good evening), Sayonara (Good bye!), Ohayo (Good morning!) and Itadakimasu (Let's eat). The 30 sec version is currently played on TV but there is a 1 min version too. It has a catchy tune. Here is the link;
http://www.youtube.com/watch?v=-XVdsa0Pt…

The annoying thing is at the end of the commercial is says AC and after you hear that a thousand times, you want to throw your tv out the window.

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